Festival brand activation entertainment with River Island and The Live Karaoke Band

This archive case study looks back at a branded festival activation where The Live Karaoke Band teamed up with River Island at the Isle of Wight Festival to create an interactive live karaoke experience for festival-goers.

The ‘singINstyle’ tent gave visitors the chance to choose a song, step into the backstage area, get styled in River Island clothing and then perform live on stage with the band. It was a strong example of how live karaoke can work as part of a festival brand activation, combining audience participation, entertainment and shareable moments in one space. 

Why this branded festival event still matters

This event showed that The Live Karaoke Band could do more than weddings, parties and corporate events. It also proved that the format works in public festival settings and branded experiential campaigns, where organisers want something interactive, memorable and easy for the audience to engage with. 

If you want to see how the show works for public events and large audiences, you can read more about our festival entertainment, interactive event entertainment or contact The Live Karaoke Band for more information.